Brand Stories

Habring² is currently one of the most sought-after watch brands in the world, and it all started in Austria in 2004 when the couple Richard and Maria Habring founded the brand, hence the name Habring². It has become an iconic brand for several reasons, such as its low production volumes, the design of its exquisite models, and the relative affordability of the watches.

There are watch companies that try to create all kinds of watches, such as diver's watches, pilot's watches and classic suit watches. There are also a few watch companies that do just one thing, in this case diver's watches, and do it really well. DOXA belongs to the latter type and has now done so for several decades.

Sjöö Sandström has finally come out with the Landsort 459 diving watch! It is a long-awaited return from a future cult watch from the Swedish success story. As watch enthusiasts ourselves at Fredmans, we have long been looking forward to these new diving watches from Sjöö Sandström.

Something that has always been important to the company Zodiac is to be true to its historical models and its design. Trends come and go but innovative design is timeless, as is the Zodiac Super Sea Wolf.

Montblanc Heritage and 1858 are strongly inspired by the historical and cult-like company Minerva and its history. They are elegant watches that radiate quality and a fondness for the past. Many of the models are almost unidentifiable as modern, which is just right for the time when the desire for vintage watches is greater than it has ever been!