Fredmans

Drawing inspiration from the groundbreaking work of Carl Wilhelm Scheele, the 2023 Annual Edition of the Royal Steel Worldtimer proudly incorporates tungsten into its design. Scheele, a pioneering Swedish chemist of the 18th century, is credited with the discovery of tungsten oxide. In homage to his contributions, this timepiece features a tungsten bezel, symbolizing durability and...

The IKEPOD Megapod is a collection watch made affordable by rationalized watch design. Our mission to share our appreciation for these bold and unique watches with younger generations. Welcome to modern watchmaking design. The 46mm automatic Megapod revives the original Ikepod DNA with 3 new dials designed by Alexandre Peraldi. Blue sunray dial, white hour minutes...

Index precision for this three hands automatic watch with a deep black dial and Ikepod's fetish orange coloured second hand. Black dial, orange 5 minutes indexes, White hour/minutes hands, running second orange.  The IKEPOD Megapod is a collection watch made affordable by rationalized watch design. Our mission to share our appreciation for these bold and unique watches with younger...

Purity of a white dial, very design wise. Pure lines, attention to details, beauty of index and hidden numbers and orange hands get the promise of a future watchmaking classic. Lacquered white dial, painted indexes. The IKEPOD Megapod is a collection watch made affordable by rationalized watch design. Our mission to share our appreciation for these bold and unique watches with...

The classic Centrix Automatic Diamonds watch has been reworked not only technically, but also aesthetically. The modified model has a rounded sapphire crystal that extends all the way to the edge and a curved case blending with the curved crystal edge. The overall appearance of this iconic timepiece is completed with adjusted case lugs and a bracelet made of polished rose-gold-coloured...

The classic Centrix Automatic has been reworked not only technically, but also aesthetically. The modified model has a rounded sapphire crystal that extends all the way to the edge and a curved case blending with the curved crystal edge. The overall appearance of this iconic timepiece is completed with adjusted case lugs and a bracelet made of polished rose-gold-coloured PVD-coated stainless...

The classic Centrix Automatic Diamonds watch has been reworked not only technically, but also aesthetically. The overall appearance of this iconic timepiece is completed with adjusted case lugs and a bracelet made of polished rose-gold-coloured PVD-coated stainless steel with white high-tech ceramic middle links. The silver facetted dial has an opulent 3D effect created by stamping a shaped...

The classic Centrix Automatic Diamonds watch has been reworked not only technically, but also aesthetically. The adjusted case lugs and the bracelet made of polished stainless steel with black high-tech ceramic middle links complete the overall appearance of this iconic timepiece. The black facetted dial has an opulent 3D effect created by stamping a shaped dial and then filling it with...

Sjöö Sandström Annual Edition 2020, limited to 86 watches Honoring the eternal bond between man and all of nature, this year’s version of the Royal Steel Classic Annual Edition offers a genuine down-to-earth leather expression. This singular timepiece comes with a harmonious leather-brown sector dial and the year 2020 engraved at the back of the case. As advocates of...

Royal Steel Classic Annual Edition 2021 Honoring the brave girl with the fiery hair, Sjöö Sandström is proud to present Annual Edition 2021, an exclusive timepiece with a stunning dial that features a subtle interpretation of Pippi's iconic braids. The second hand and the year 2021 boast an orange color that reflects her vibrant personality. The back of the case...