Brands

Offering a timeless expression with a Swedish twist of elegance, Royal Steel Classic constitutes the very essence and foundation of Sjöö Sandström. This classic timepiece represents the 4th generation of the Automatic S1, which was the first watch we made and the first wristwatch ever to be designed and manufactured in Sweden, premiering in 1993 with a white dial and black bracelet. The...

Dynamic, sleek and sporty, the HyperChrome Chronograph is designed to look just as good with a business suit as it does with a casual outfit or even sports gear. The HyperChrome Chronograph delivers the functions you need with the style you want.

Dynamic, sleek and sporty, the HyperChrome Quartz is designed to look good dressed up or dressed down. Featuring a bezel available in a range of high-tech ceramic colors: blue, green, black, plasma, or rose gold Ceramos™, the HyperChrome Quartz is as versatile as it is stylish.

Sjöö Sandström - Royal Steel Classic 36mm, blue dial & steel bracelet Ref. 020326

Sjöö Sandström - Royal Steel Classic Lady's Blue & Steel 32mm

Sjöö Sandström - Royal Steel Worldtimer Gent's Watch, Blue dial & Rubber strap, 41mm,

Sjöö Sandström - Royal Steel Worldtimer Gent's Watch, blue dial & Steel bracelet, 41mm,

Sjöö Sandström - Royal Steel Worldtimer, blue dial & rubber strap, 36mm

Sjöö Sandström - Royal Steel Worldtimer, Blue dial & steel bracelet, 36mm

The icon, Classic Royal Steel have been true to Sjöö Sanström's brand since 1991. In recent years, they have developed the collection with more colors and now it is time to add diamond bezel to this collection. The Diamond Bezel execution will be available for all dial colors and can be purchased seperate for those who already own a Royal Steel Classic 36 mm and wants some extra eleganze in...