Brands

Offering a timeless expression with a Swedish twist of elegance, Royal Steel Classic constitutes the very essence and foundation of Sjöö Sandström. This classic timepiece represents the 4th generation of the Automatic S1, which was the first watch we made and the first wristwatch ever to be designed and manufactured in Sweden, premiering in 1993 with a white dial and black bracelet. The...

This Super Antarctic reissue started from an idea by one of Nivada Genchen´s collectors who shared his beloved vintage timepiece with the brand. Nivade Grenchen then took it upon them to recreate their vintage watch with modern standards (Sapphire Glass) and Swiss automatic movement (Soprod P024) with screw-down crown offering a 10 ATM water resistance. The Super Antarctic is a faithful...

The first thing you notice when you put the new Antarctic Diver on your wrist is its presence. The impression of quality is enhanced by the solid heft of its universally sized 38mm-diameter (up from 36.5mm), 12.9mm-thick case. Let's just say you can confidently take it on any (underwater) excursion, with plenty of margin. Slim, comfortable, built for any task, whether it's navigating a reef...

The first thing you notice when you put the new Antarctic Diver on your wrist is its presence. The impression of quality is enhanced by the solid heft of its universally sized 38mm-diameter (up from 36.5mm), 12.9mm-thick case. Let's just say you can confidently take it on any (underwater) excursion, with plenty of margin. Slim, comfortable, built for any task, whether it's navigating a reef...

Sjöö Sandström Annual Edition 2020, limited to 86 watches Honoring the eternal bond between man and all of nature, this year’s version of the Royal Steel Classic Annual Edition offers a genuine down-to-earth leather expression. This singular timepiece comes with a harmonious leather-brown sector dial and the year 2020 engraved at the back of the case. As advocates of...

This watch has a classic and timeless look with its white dial and silver indexes. This is matched up with a steel link. The watch has a water resistance of 100 meters, which means that it will be just as suitable for a day at the beach as for the office.

This Super Antarctic reissue started from an idea by one of Nivada Genchen´s collectors who shared his beloved vintage timepiece with the brand. Nivade Grenchen then took it upon them to recreate their vintage watch with modern standards (Sapphire Glass) and Swiss automatic movement (Soprod P024) with screw-down crown offering a 10 ATM water resistance. The Super Antarctic is a faithful...

This Super Antarctic reissue started from an idea by one of Nivada Genchen´s collectors who shared his beloved vintage timepiece with the brand. Nivade Grenchen then took it upon them to recreate their vintage watch with modern standards (Sapphire Glass) and Swiss automatic movement (Soprod P024) with screw-down crown offering a 10 ATM water resistance. The Super Antarctic is a faithful...

This Super Antarctic reissue started from an idea by one of Nivada Genchen´s collectors who shared his beloved vintage timepiece with the brand. Nivade Grenchen then took it upon them to recreate their vintage watch with modern standards (Sapphire Glass) and Swiss automatic movement (Soprod P024) with screw-down crown offering a 10 ATM water resistance. The Super Antarctic is a faithful...

This Super Antarctic reissue started from an idea by one of Nivada Genchen´s collectors who shared his beloved vintage timepiece with the brand. Nivade Grenchen then took it upon them to recreate their vintage watch with modern standards (Sapphire Glass) and Swiss automatic movement (Soprod P024) with screw-down crown offering a 10 ATM water resistance. The Super Antarctic is a faithful...