DOXA - page 10

Year 1889

DOXA's journey starts in the small town of Le Locle, deep in Switzerland’s cradle of Swiss watchmaking: the Jura Mountains. Georges Ducommun was one of 13 children and only twelve years old when he began his apprenticeship with an established watchmaker in 1880. In 1889 Georges realized it was time to step out of his comfort zone and opened his own business, “Georges Ducommun, Fabriques Doxa” at the age of 21.

20th Century

Georges’ ingenuity and knack for optimization timed perfectly to solve a problem thrown up by the automobile revolution in the early years of the 20th Century. Endurance races were all the rage and they needed a robust and reliable dashboard-mounted clock with an adequate power reserve. George filed a patent in 1908 for the “8-Day DOXA Caliber” which became standard equipment on Bugatti’s racing cars – and an industry standard.

Modern aesthetic

The modern DOXA’s aesthetic credentials were cemented by an instant classic in 1957: a minimalist, Bauhaus-inspired “Grafic” dress watch collection. Ten years later, a purpose-designed, professional-grade SUB dive watch - the first accessible to the growing community of sports divers - sealed technical credentials. The SUB was developed with diving-legend Jacques-Yves Cousteau and introduced radical innovations that made it the benchmark for military and professional divers, even to this day.