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Royal Steel Classic

Offering a timeless expression with a Swedish twist of elegance, Royal Steel Classic constitutes the very essence and foundation of Sjöö Sandström. The Automatic S1 was the first watch the brand made and the first wristwatch ever to be designed and manufactured in Sweden, premiering in 1993 with a white dial and black bracelet. The three rings on the outer rim of the case provide both a smooth surface that eliminates scratching against the shirtsleeve and a representation of the brand's place in the universe – Stockholm/Sweden/the World. This collection also includes our first...

Royal Steel Classic

Offering a timeless expression with a Swedish twist of elegance, Royal Steel Classic constitutes the very essence and foundation of Sjöö Sandström. The Automatic S1 was the first watch the brand made and the first wristwatch ever to be designed and manufactured in Sweden, premiering in 1993 with a white dial and black bracelet. The three rings on the outer rim of the case provide both a smooth surface that eliminates scratching against the shirtsleeve and a representation of the brand's place in the universe – Stockholm/Sweden/the World. This collection also includes our first ladies’ model.