Fredmans Privacy Policy

At Fredmans, we value your personal privacy and always strive to maintain a high level of data protection. This privacy policy explains how we collect and use your personal information. It also describes your rights and how you can exercise them.

Our goal is for you to feel confident that your personal privacy is respected and that your personal data is handled correctly. We take responsibility for ensuring that personal data processed by Fredmans Ur is used only for the intended purposes and is protected against unauthorized access. All processing of personal data within Fredmans is carried out in accordance with applicable data protection legislation, including the EU General Data Protection Regulation (GDPR), which applies within the EU/EEA from May 25, 2018.

Sources for collecting personal data

In addition to the information you provide to us yourself, or that we collect from you based on your purchases and how you use our services, we may also collect personal data from third parties. The data we collect from third parties includes the following:

Address information from public registers to ensure we have the correct address details for you.

Creditworthiness information from credit reference agencies, which we obtain through payment service providers (Stripe, Klarna, PayPal, Resurs Bank).

Sharing of customer information

When necessary to provide our services, we share your personal data with companies that act as data processors for us, such as providers of transportation services, payment solutions (card acquirers, banks, and other payment service providers), marketing (print and distribution, social media), IT services, and insurance companies. These companies are independently responsible for their own privacy policies and data handling. We only share customer personal data with data processors for purposes that are compatible with the purposes for which we collected the information.

We may also share personal data with independent data controllers such as public authorities (the police, the Swedish Tax Agency, etc.) if we are legally obligated to do so or in the event of suspected criminal activity.

Categories of personal data we process, their purposes, legal basis, and storage period

Purpose	Processing Activities	Categories of Personal Data	Legal Basis	Storage Period
To manage orders/purchases	Delivery (including notifications and contacts regarding delivery). Identification. Payment management (including analysis of possible payment solutions, which may involve checking payment history and obtaining credit information carried out by Klarna, Resurs Bank). Handling of complaints and warranty claims.	Name, personal identity number, contact details (address, email, phone number), payment history, payment information, credit information from credit reference agencies, purchase information (including date), information about purchased item (for watches: reference number and unique serial number), user details for My Account (registered members only).	Performance of the purchase agreement.	Until the purchase is completed (including delivery and payment) + 36 months thereafter for complaints and warranty claims.
To manage watch repairs and service matters	Receipt of watches for repair, handling and execution of repairs. Communication regarding repairs, dispatch when the repair is completed.	Name, contact details (email and phone number), information regarding the service matter and any damage, information about the repaired item (for watches: reference number and unique serial number, dates of previous repairs), any notes provided by the customer.	Performance of the service agreement.	Until the service is completed + 36 months thereafter for complaints and warranty claims.
To handle customer service matters and inquiries	Communication and answering questions to customer service (via phone or digital channels, including social media). Identification. Investigation of complaints and support matters (including technical support).	Name, contact details (address, email, phone number), correspondence with the customer, information about purchase time/place, fault/complaint, or product/service interest.	Legitimate interest.	Until the customer service matter has been closed.
To administer membership in Fredmans Club	Creation of login functionality on www.fredmans.com Verification of identity and age. Maintenance of accurate information. Access to purchase and payment history. Personalized offers, news, recommendations, inspiration, and event invitations. Analysis of collected data.	Name, personal identity number, date of birth, gender, contact details, purchase history, payment history, information about purchased items (watches: reference & serial number), username and password, profile settings and preferences.	Performance of the membership agreement in the loyalty program.	Until the membership is terminated (manually).
To deliver a personalized experience	Creation of personalized content, relevant product recommendations, specific benefits and offers. Simplified use of services. Personalized communication based on behavior. Analysis of collected data.	Name, username, age, gender, place of residence, membership level, purchase history, user-generated data (click/visit history, communication channel preferences).	Performance of the membership agreement in the loyalty program.	Until the membership is terminated (manually).
To fulfill the company’s legal obligations	Necessary handling to fulfill legal obligations (e.g., Accounting Act, Money Laundering Act).	Name, personal identity number, contact details, payment history, correspondence, purchase information, watch details (reference & serial number) for tracing in case of theft or damage.	Legal obligation.	Until purchase is completed + 36 months thereafter. For watches: up to 10 years.
To prevent misuse or crime	Prevention and investigation of fraud or violations. Prevention of spam, phishing, harassment, unauthorized access. Protection of IT environment.	Personal identity number, purchase and user-generated data, technical data (IP address, browser settings, device info, etc.), video recordings from camera surveillance.	Legal obligation or legitimate interest.	36 months from collection. Camera surveillance material: 24 months.

Where is customer personal data processed?

We always strive to process all personal data within the EU/EEA. Regardless of the country in which your personal data is processed, we take all reasonable legal, technical, and organizational measures to ensure that the level of protection is the same as within the EU/EEA. If needed, we can provide details on which parts of the personal data are processed outside the EU/EEA — please contact us for this information.

How long is personal data stored?

We never store your personal data longer than is necessary for the respective purpose (see table above).

Your rights regarding personal data

Right of access – Request a register extract of the personal data we process about you.

Right to rectification – Request correction of inaccurate or incomplete data.

Right to erasure (“right to be forgotten”) – Request deletion of your data under certain conditions.

Right to restriction – Request limitation of processing.

Right to object – Object to processing based on legitimate interest or direct marketing.

Right to object to automated decision-making and profiling.

Right to data portability – Receive and transfer your data to another controller.

Processing of personal data concerning children Fredmans does not target children and does not knowingly collect personal data about children under 13. Guardians should contact us if they become aware of such data.

Handling of personal identity numbers We do not store personal identity numbers digitally unless clearly justified and minimize their use by using date of birth where possible.

Use of cookies We use cookies on www.fredmans.com to improve your experience. This includes first-party, third-party (e.g. Google Analytics), session, and persistent cookies.

Protection of personal data We use appropriate technical and organizational security measures to protect your data. Access is limited to personnel who need it.

Contact information Data controller: Fredmans Ur AB Address: Karlavägen 22, 114 31 Stockholm Email: sales@fredmans.com

Changes to this privacy policy Fredmans Ur may update this policy. The latest version is always available on our website.