DOXA

Year 1889

DOXA's journey starts in the small town of Le Locle, deep in Switzerland’s cradle of Swiss watchmaking: the Jura Mountains. Georges Ducommun was one of 13 children and only twelve years old when he began his apprenticeship with an established watchmaker in 1880. In 1889 Georges realized it was time to step out of his comfort zone and opened his own business, “Georges Ducommun, Fabriques Doxa” at the age of 21.

20th Century

Georges’ ingenuity and knack for optimization timed perfectly to solve a problem thrown up by the automobile revolution in the early...