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DOXA

Year 1889

DOXA's journey starts in the small town of Le Locle, deep in Switzerland’s cradle of Swiss watchmaking: the Jura Mountains. Georges Ducommun was one of 13 children and only twelve years old when he began his apprenticeship with an established watchmaker in 1880. In 1889 Georges realized it was time to step out of his comfort zone and opened his own business, “Georges Ducommun, Fabriques Doxa” at the age of 21.

20th Century

Georges’ ingenuity and knack for optimization timed perfectly to solve a problem thrown up by the automobile revolution in the early...

DOXA - Sub 300 Carbon Sharkhunter Black & Rubber Strap 821.10.101.20DOXA - Sub 300 Carbon Sharkhunter Black & Rubber Strap 821.10.101.20
    In 2021, more than 50 years after the legend was born, the SUB 300 is now available for the first time in an unlimited carbon edition. The SUB 300 in carbon is available in 6 colors with the choice of a rubber strap in black or in the same color as the dial. Featuring distinctive DOXA cues on both sides, the strap is fitted with a black PVD-treated folding clasp decorated with...
    41,280 kr
    Price
    DOXA - Sub 300 Carbon Searambler Silver & Rubber Strap 822.70.021.20DOXA - Sub 300 Carbon Searambler Silver & Rubber Strap
      In 2021, more than 50 years after the legend was born, the SUB 300 is now available for the first time in an unlimited carbon edition. The SUB 300 in carbon is available in 6 colors with the choice of a rubber strap in black or in the same color as the dial. Featuring distinctive DOXA cues on both sides, the strap is fitted with a black PVD-treated folding clasp decorated with...
      41,280 kr
      Price
      DOXA - Sub 300 Carbon Caribbean Blå & Gummiband 822.70.021.20DOXA - Sub 300 Carbon Caribbean Navy Blue & Rubber Strap 822.70.201.20
        In 2021, more than 50 years after the legend was born, the SUB 300 is now available for the first time in an unlimited carbon edition. The SUB 300 in carbon is available in 6 colors with the choice of a rubber strap in black or in the same color as the dial. Featuring distinctive DOXA cues on both sides, the strap is fitted with a black PVD-treated folding clasp decorated with...
        41,280 kr
        Price
        DOXA - Sub 300 Carbon Divingstar Gul & Gummiband 822.70.361.20DOXA - Sub 300 Carbon Divingstar Yellow & Rubber Strap 822.70.361.20
          In 2021, more than 50 years after the legend was born, the SUB 300 is now available for the first time in an unlimited carbon edition. The SUB 300 in carbon is available in 6 colors with the choice of a rubber strap in black or in the same color as the dial. Featuring distinctive DOXA cues on both sides, the strap is fitted with a black PVD-treated folding clasp decorated with...
          41,280 kr
          Price
          DOXA - Sub 300 Carbon Divingstar Yellow & Rubber Strap 822.70.361.31DOXA - Sub 300 Carbon Divingstar Yellow & Rubber Strap 822.70.361.31
            In 2021, more than 50 years after the legend was born, the SUB 300 is now available for the first time in an unlimited carbon edition. The SUB 300 in carbon is available in 6 colors with the choice of a rubber strap in black or in the same color as the dial. Featuring distinctive DOXA cues on both sides, the strap is fitted with a black PVD-treated folding clasp decorated with...
            41,280 kr
            Price
            DOXA - Sub 300 Carbon Professional Orange & Rubber Strap 822.70.351.20DOXA - Sub 300 Carbon Professional Orange & Rubber Strap 822.70.351.20
              In 2021, more than 50 years after the legend was born, the SUB 300 is now available for the first time in an unlimited carbon edition. The SUB 300 in carbon is available in 6 colors with the choice of a rubber strap in black or in the same color as the dial. Featuring distinctive DOXA cues on both sides, the strap is fitted with a black PVD-treated folding clasp decorated with...
              41,280 kr
              Price
              DOXA - Sub 300 Carbon Professional Orange & Rubber Strap 822.70.351.21DOXA - Sub 300 Carbon Professional Orange & Rubber Strap 822.70.351.21
                In 2021, more than 50 years after the legend was born, the SUB 300 is now available for the first time in an unlimited carbon edition. The SUB 300 in carbon is available in 6 colors with the choice of a rubber strap in black or in the same color as the dial. Featuring distinctive DOXA cues on both sides, the strap is fitted with a black PVD-treated folding clasp decorated with...
                41,280 kr
                Price
                DOXA - Sub 300 Carbon Aquamarine Turquoise & Rubber Strap 822.70.241.20DOXA - Sub 300 Carbon Aquamarine Turquoise & Rubber Strap 822.70.241.20
                  In 2021, more than 50 years after the legend was born, the SUB 300 is now available for the first time in an unlimited carbon edition. The SUB 300 in carbon is available in 6 colors with the choice of a rubber strap in black or in the same color as the dial. Featuring distinctive DOXA cues on both sides, the strap is fitted with a black PVD-treated folding clasp decorated with...
                  41,280 kr
                  Price
                  DOXA - Sub 300 Carbon Aquamarine Turquoise & Rubber Strap 822.70.241.25DOXA - Sub 300 Carbon Aquamarine Turquoise & Rubber Strap 822.70.241.25
                    In 2021, more than 50 years after the legend was born, the SUB 300 is now available for the first time in an unlimited carbon edition. The SUB 300 in carbon is available in 6 colors with the choice of a rubber strap in black or in the same color as the dial. Featuring distinctive DOXA cues on both sides, the strap is fitted with a black PVD-treated folding clasp decorated with...
                    41,280 kr
                    Price

                    DOXA

                    Year 1889

                    DOXA's journey starts in the small town of Le Locle, deep in Switzerland’s cradle of Swiss watchmaking: the Jura Mountains. Georges Ducommun was one of 13 children and only twelve years old when he began his apprenticeship with an established watchmaker in 1880. In 1889 Georges realized it was time to step out of his comfort zone and opened his own business, “Georges Ducommun, Fabriques Doxa” at the age of 21.

                    20th Century

                    Georges’ ingenuity and knack for optimization timed perfectly to solve a problem thrown up by the automobile revolution in the early years of the 20th Century. Endurance races were all the rage and they needed a robust and reliable dashboard-mounted clock with an adequate power reserve. George filed a patent in 1908 for the “8-Day DOXA Caliber” which became standard equipment on Bugatti’s racing cars – and an industry standard.

                    Modern aesthetic

                    The modern DOXA’s aesthetic credentials were cemented by an instant classic in 1957: a minimalist, Bauhaus-inspired “Grafic” dress watch collection. Ten years later, a purpose-designed, professional-grade SUB dive watch - the first accessible to the growing community of sports divers - sealed technical credentials. The SUB was developed with diving-legend Jacques-Yves Cousteau and introduced radical innovations that made it the benchmark for military and professional divers, even to this day.